Our offices will be closed on Thursday, 11/23 and Friday, 11/24 for the holiday. Happy Thanksgiving!
Event: March 2 - 6 | Trade Show: March 4 - 6 | Dallas, TX
Produced and Hosted by the National Association of College Stores

Sessions

CAMEX 2018 Sessions

More sessions will be added in the coming weeks. Check back often.

Campus Store Tour

Thurs., March 1 1:00 p.m.-5:30 p.m.
Join us Thursday, March 1, 1:00-5:30 p.m. to gather a list of ideas, how-to’s, and best practices on guided Campus Store Tours of these Follett stores: UTA Bookstore at University of Texas at Arlington (enrollment 28,000+), TCU University Store at Texas Christian University (enrollment 10,000+), and El Centro College Bookstore, part of the Dallas County Community College District (enrollment at El Centro 11,000+). Registration is required. This ticketed event is $55 for NACS members and $85 for non-members. Tour departs from Shuttle area lower Lobby A/B at the Kay Bailey Hutchison Convention Center. Can’t make it to the Thursday tours? Join the Campus Store Tours Encore Saturday afternoon.

Retail Store Tour: Target

Thurs., March 1 1:00 p.m.-5:00 p.m.
Learn from one of the nation’s retail giants. Join us Thursday, March 1, 1:00-5:00 p.m. on a Retail Tour of Target. Like other retailers, Target is struggling to increase sales and profits in today’s environment of more competition from online shopping, new stores, and consumers spending less on “more stuff.” Examine fresh updates and renovations crafted to entice buyers to come into stores and stay awhile. Registration is required. This ticketed event is $55 for NACS members and $85 for non-members. Tour departs from Shuttle area lower Lobby A/B at the Kay Bailey Hutchison Convention Center.

CAMEX & Me

Thurs., March 1 3:30 p.m.-5:15 p.m.
The former First Timers Program has been revamped to introduce attendees of all levels to the benefits of the industry’s largest event. Being the new kid on the block, or coming to CAMEX solo, does not mean you’re in it alone. The CAMEX & Me program will allow you to meet up with other attendees and hear tips from CAMEX veterans to make your trip a success. Join us Thursday, March 1, 3:30-5:15 p.m. for this gathering to make your CAMEX a more engaging, rewarding experience. Registration is required but the event is free.

Thought Leader Session: Disruption Versus Distraction: What Really Matters Now and Why

Fri., March 2 8:00 a.m.-9:00 a.m.
Sucharita is one of the country's leading authorities on retail, shopping, and mobile commerce. Join her as she shares trends in these areas as well as considerations for campus stores and campus retail.
Experience Level
  • Intermediate
Competencies
  • Marketing and Campus Relations
  • Retailing
Presenter
  • Sucharita Mulpuru-Kodali - Chief Retail Strategist - Shoptalk -

Thought Leader Session: Innovation in Retail

Fri., March 2 8:00 a.m.-9:00 a.m.
Leveraging Sophelle's successful experience with hundreds of retailers on thousands of projects, Doug has identified the seven practices that highly innovative retailers credit for their success. Innovation is dynamic and retail innovation is evolving at breakneck pace. These practices are consistent, repeatable, and proven to be effective in driving innovation.
Track
  • Merchandising and Buying
Experience Level
  • Intermediate
Competencies
  • Retailing
  • Business Stewardship
Presenter
  • Doug Weich - Founder and CEO - Sophelle -

Flash Session: Best of CES

Fri., March 2 9:20 a.m.-9:50 a.m.
See and hear about the coolest products featured at CES 2018. Emphasis will be placed on products that will likely have the greatest impact on the higher education channel. Be part of the fun!
Experience Level
  • Intermediate
Competency
  • Retailing

Flash Session: Effectively Managing Student Employees

Fri., March 2 9:20 a.m.-9:50 a.m.
The CU Book Store Academic Resources department has a very large, student employee staff. This has been a shift in the last ten years. Where responsibilities were formerly given to "full-time" employees, those duties now rest with students. Part-time student employees can do almost anything full-time employees can do. It just takes the right training and supervision. Learn what makes the CU Book Store student employees so effective.
Track
  • Store Strategy
Experience Level
  • Intermediate
Competency
  • College Store Operations
Presenters
  • Matt Avena - Academic Resources - CU Book Store
  • Jason Katzman, CCR - Assistant Director, Academic Resource Support - CU Book Store

Flash Session: Everything You Never Knew You Never Knew about College Students

Fri., March 2 9:20 a.m.-9:50 a.m.
We will present a year’s worth of results and trends from OnCampus Research’s Student Panel of over 25,000 students. Topics covered include everything from lifestyle trends like how they define success and their approach to healthy living, to consumer data including how much money students have and what they really spend it on (and no, it’s not going out to the bar).
Track
  • Marketing, Communications, and Branding
Experience Level
  • Threshold
Competencies
  • Marketing and Campus Relations
  • Retailing
Presenters
  • Brittany Conley - Research Assistant - NACS
  • Maria Meyer - Research Analyst - NACS

Flash Session: M-Commerce: Using Mobile Technology to Increase Revenue & Reduce Costs

Fri., March 2 9:20 a.m.-9:50 a.m.
In today’s competitive environment, bookstores must seek to increase revenue and reduce costs through operational efficiencies. Mobile technology provides a solution for both. M-commerce allows for revenue generation outside of the bookstore, and mobile devices can streamline store operations. The comprehensive solutions offered by mobile technology will help stores realize cost saving and additional revenue generation.
Track
  • Store Strategy
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Course Materials and Intellectual Property
  • Marketing and Campus Relations
  • Retailing
Presenter
  • Ed Dillon - Vice President, Sales - West - Nebraska Book Company, Inc.

Flash Session: Vendor Scorecard

Fri., March 2 9:20 a.m.-9:50 a.m.
Do you know how to best prepare for meetings with your vendors? Join this session to hear tips about what to know and what to ask. Topics will include retail dollars, sell-through, and margins.
Experience Level
  • Threshold
Competencies
  • College Store Operations
  • Retailing

Independent Store Panel

Fri., March 2 1:15 p.m.-2:05 p.m.
This interactive session will feature panelists from different smal-l and medium-size store demographics outlining how they have stayed independent. Panelists will outline how their actions have led to the stores success. Audience participation will be strongly encouraged!
Experience Levels
  • Threshold
  • Intermediate
  • Advanced
Competencies
  • College Store Operations
  • Leadership and Human Resources
  • Marketing and Campus Relations
Presenters
  • Kathleen Grace, CCR - Director of University Stores - Carnegie Mellon University Bookstore
  • Michael Kotlinski, CCR - Director - Gettysburg College Bookstore
  • Kimberly Wolf - Manager/Buyer - Harrisburg Area Community College Bookstore-York
  • Michael Ramsey - Store Manager - Wesleyan R.J. Julia Bookstore

Public Policy Update--In the Time of Tax and Higher Education Reform

Fri., March 2 1:15 p.m.-2:05 p.m.
This session will provide a timely update and discussion on public policy issues and proposals that will directly impact college stores and staffing. Topics will include federal tax reform (UBIT), college and university employee tax benefits, and student education tax benefits; overtime regulations; and the reauthorization of the Higher Education Act’s financial aid, work study, and course material provisions. Additionally, we will look at trends and forecasts for state policies which may affect course material access and delivery.
Track
  • Store Strategy
Experience Levels
  • Intermediate
  • Advanced
Competencies
  • College Store Operations
  • Course Materials and Intellectual Property
  • Leadership and Human Resources
  • Retailing
  • Business Stewardship
Presenter
  • Richard Hershman - VP, Government Relations - NACS

Starting Up A Service Center

Fri., March 2 1:15 p.m.-2:05 p.m.
Join this session to hear from experienced pros on how to start up a service center within your store. Benefits and challenges will be discussed.
Track
  • Technology Products
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Retailing

Strategy to Campus Events

Fri., March 2 1:15 p.m.-2:05 p.m.
Join this session to hear about how to develop a strategy to campus and pop culture events. Topics will include ad-on sales events, mapping out flex space, creating a year calendar, opportunities for branded and co-branded events, and tying into local events and culture.
Experience Level
  • Intermediate
Competency
  • Marketing and Campus Relations
Presenters
  • Drew McIntosh - General Merchandiser - Middle Georgia State University Bookstore-Macon
  • Ashley Warren - Assistant Director - Middle Georgia State University Bookstore-Macon

Tech Buyers Institute

Fri., March 2 1:15 p.m.-3:15 p.m.
Whether you’re a seasoned buyer or new to the technology market, our Technology Buyers Institute will help you to develop or enhance skills in risk tolerance, category management, cross-selling techniques, and benchmarking. This complimentary event will be held Friday, March 2, 1:15-3:15 p.m. Registration is required.
Track
  • Technology Products
Experience Levels
  • Threshold
  • Intermediate
Competencies
  • College Store Operations
  • Retailing

Setting and Measuring Goals that Generate Real Results

Fri., March 2 2:25 p.m.-3:15 p.m.
Too many times your attention is pulled from what’s important to what’s right now. How can you get your team to work on the “big rocks” and deliver meaningful results? The OKR process is used by many companies, including Google and Intel, and is a great way to get your team focused, engaged, and empowered. Within the OKR process you will celebrate wins, make commitments to each other, and drive tangible results.
Track
  • Store Strategy
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Leadership and Human Resources
  • Business Stewardship
Presenters
  • Thomas Bonetati - Director - UCSD Bookstore
  • Peter Grenier - Senior Vice President of Operations and Strategy - Nebraska Book Company, Inc.

The Multi-Dimensional Online Presence

Fri., March 2 2:25 p.m.-3:15 p.m.
The online landscape is continuously changing, which can make it difficult to implement strategies for your online store that can withstand change and prove to be effective. This interactive session will share different tools to use to effectively incorporate a successful online store presence.
Track
  • Marketing, Communications, and Branding
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Marketing and Campus Relations
  • Retailing
  • Business Stewardship
Presenter
  • Stephanie Fickenscher - Director of Product - Nebraska Book Company, Inc.

The Struggle Is Real, Challenges in Collegiate Merchandising

Fri., March 2 2:25 p.m.-3:15 p.m.
Why does merchandising suffer so much in college bookstores? Is it because we all only get to use two, maybe three, colors in our entire store? Is it because we feel that if we don’t get every single product onto the sales floor it will somehow get lost in our stockrooms? Is it because our decaying fixtures will break if we keep them full of product? Is it because we’re all suffering from both a shortage of money and labor? Let’s get together and lament our shared difficulties, but also talk about effective, inexpensive ways to apply basic merchandising techniques in our stores.
Track
  • Merchandising and Buying
Experience Level
  • Intermediate
Competency
  • Retailing
Presenters
  • Jessica Carlsen - Assistant Director, Retail Services - CU Book Store
  • Allison Hartel - Assistant Director for Marketing and Outreach - CU Book Store

Thought Leader Session: Disruptive Innovation

Fri., March 2 3:35 p.m.-5:00 p.m.
Patrick is a futurist specializing in technology trends. He'll discuss embracing disruptive innovation including identifying possible threats and opportunitites. Patrick will also discuss marketing strategy and social meda, and achieving successful marketing by conveying compelling stories.
Experience Level
  • Intermediate
Competencies
  • Marketing and Campus Relations
  • Business Stewardship
Presenter
  • Patrick Schwerdtfeger - Founder - Trend Mastery, Inc. -

Thought Leader Session: Storytelling and Student Success

Fri., March 2 3:35 p.m.-5:00 p.m.
Jenny is Director of Sales and Marketing at Engagement Unlimited. In her session she will focus on the use of storytelling in running the campus store - the role of the store in creating the student campus experience and student success, and being part of how students want to create their own stories.
Experience Level
  • Intermediate
Competencies
  • Marketing and Campus Relations
  • Business Stewardship
Presenter
  • Jenny Stanfield - Director of Sales and Marketing - Engagement Unlimited -

Thought Leader Session: Trends and Insights

Fri., March 2 3:35 p.m.-5:00 p.m.
Join Max Luthy, Director of Trends & Insights at TrendWatching, as he shares trends for the upcoming campus consumer and how to find compelling and profitable innovation opportunities for your operation.
Experience Level
  • Intermediate
Competencies
  • Marketing and Campus Relations
  • Retailing
Presenter
  • Maxwell Luthy - Director of Trends & Insights -

Flash Session: Check Out What's New with Checkout

Sat., March 3 9:20 a.m.-9:50 a.m.
The session will focus on the buying habits and trends of consumers, most notably Generation Z, and how stores need to think differently about how they handle rush--focusing more on product availability, price, and quicker online order fulfillment. We will discuss technologies that are either here now or are coming quickly, and how to prepare for changes both from a personnel/staffing perspective and also planning financially.
Track
  • Merchandising and Buying
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Retailing
  • Business Stewardship
Presenter
  • Patrick Cervenik - TBD - MBS Textbook Exchange, LLC

Flash Session: Collaborating with Other Departments

Sat., March 3 9:20 a.m.-9:50 a.m.
Join this session to hear success stories on truly collaborating with other departments as well as how to partner for feedback.
Experience Level
  • Intermediate
Competency
  • Marketing and Campus Relations

Flash Session: Evolving Your Online Business

Sat., March 3 9:20 a.m.-9:50 a.m.
Can college bookstores compete with online retail? Yes they can! Learn how to implement and offer all the things that the big retailers do like “same day in-store pick-up”, “free shipping” (including textbooks) and various other customer-centric options. The CU Book Store will provide significant data to show that “free shipping” one of the number one sought after options for online shoppers, is possible in your store and can make a difference. We’ll also discuss the logistics of making this all happen.
Track
  • Store Strategy
Experience Level
  • Advanced
Competency
  • College Store Operations
Presenters
  • Matt Avena - Academic Resources - CU Book Store
  • Jason Katzman, CCR - Assistant Director, Academic Resource Support - CU Book Store

Flash Session: Starting to Sell Tech in Your Store

Sat., March 3 9:20 a.m.-9:50 a.m.
If you are thinking of starting to sell tech in your store, this is the session for you! You'll hear about the top technology categories and some specific tips on what to carry if you are just getting started.
Track
  • Technology Products
Experience Level
  • Threshold
Competency
  • Retailing
Presenter
  • Anne Wallace - Electronics Department Manager - Olympic College Bookstore

Campus Store Tour Encore

Sat., March 3 1:00 p.m.-5:30 p.m.
For those unable to attend the Thursday tours we are offering a second chance for you to tour three Dallas area college stores Saturday, March 3; 1:00-5:30 p.m. Gather a list of ideas, how-to’s, and best practices on guided Campus Store Tours of these Follett stores: UTA Bookstore at University of Texas at Arlington (enrollment 28,000+), TCU University Store at Texas Christian University (enrollment 10,000+), and El Centro College Bookstore, part of the Dallas County Community College District (enrollment at El Centro 11,000+). Registration is required. This ticketed event is $55 for NACS members and $85 for non-members. Tour departs from Shuttle area lower Lobby A/B at the Kay Bailey Hutchison Convention Center.

Ideas to Generate Cash Now!

Sat., March 3 1:00 p.m.-1:50 p.m.
The old saying that "Cash is King" couldn't be truer than it is today. Join Paul as he goes through a step-by-step process on how to improve your cash flow and increase top line sales. This session teaches from experience--not theory. Learn specific techniques to increase your cash flow now.
Track
  • Merchandising and Buying
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Retailing
Presenter
  • Paul Erickson - Sr. VP Client Services - RMSA

Know Your Store’s “Why”

Sat., March 3 1:00 p.m.-1:50 p.m.
Why do some businesses succeed while others fail? Historically we could analyze thousands of businesses and find starkly different results. Despite great differences in industry, target market, and business model, Simon Sinek has uncovered one very simple, common element among successful businesses: a critical methodology that can explain what distinguishes successful businesses from the pack. Sinek's Golden Circle concept illuminates the strategic advantage of basing business practices not on your organization's "What" or "How", but on your "Why." In this session we will explore how the Golden Circle concept can drive your store success. Specifically we will discuss how it can be utilized to determine a winning strategy, distinguish you from current competition, make impactful operating decisions, and ensure long-term success on your campus.
Track
  • Store Strategy
Experience Level
  • Intermediate
Competency
  • Business Stewardship
Presenter
  • Alan Martin - Chief Executive Officer - Sidewalk

Offense: How to Use Communication to Prove the Value of Your Independent Campus Store

Sat., March 3 1:00 p.m.-1:50 p.m.
Everyone is busy and there’s a common saying, you don’t know what you don’t know. Do the administrators on your campus, the ones who could have a say in whether your store remains independent or goes to a lease operator, know just how your store supports the institution, faculty and students? Do they know why an independent campus store is the best solution for everyone? In this session, we’ll look at how you can build or improve up on your communication to the key stakeholders on your campus and prevent lease “triggers.”
Track
  • Marketing, Communications, and Branding
Presenters
  • Jeff Nelson, CCR - Vice President, Store Collaboration Services - indiCo
  • Lara Konick - Senior Director, Store Collaboration Services - indiCo

Succession Planning 101

Sat., March 3 1:00 p.m.-1:50 p.m.
According to the U.S. Bureau of Labor Statistics, one in every five American workers is over 65, and in 2020, one in four American workers will be over 55. As a leader of your institution, are you setting your institution up to be successful in the future? Are you building your team to assume advanced roles? Succession planning can seem daunting, but is attainable. Join us as we talk through the aspects of a valuable succession-planning program and provide examples of how your peers have successfully implemented similar programs.
Track
  • Store Strategy
Experience Levels
  • Threshold
  • Intermediate
Competencies
  • Leadership and Human Resources
  • Business Stewardship
Presenter
  • Jay Menninger - Director - UVM Bookstore

Flash Session: Bottom Line and Social Good Products: How Do They Meet?

Sat., March 3 2:10 p.m.-2:40 p.m.
Students keep saying they want social products, but they will not buy them. In this session we will discuss how we can start turning over socially minded products at a faster rate, and what questions you should be asking when seeking out a socially minded company. We'll also cover how socially minded products can help in your bottom-line and inter-campus relationships.
Track
  • Merchandising and Buying
Experience Level
  • Threshold
Competencies
  • Marketing and Campus Relations
  • Retailing
Presenter
  • Matthew Voss - Co-Founder - The Skipping Stone

Flash Session: Playbook for Modernizing Course Materials Management

Sat., March 3 2:10 p.m.-2:40 p.m.
College courses have changed. Course materials have changed. Have you? Or, are you still managing course materials the same? Or struggling to succeed by working longer hours and taking shorter lunches -- and still not feeling successful (mostly just tired and hungry)? Come learn how to change the game and win with a new playbook designed to modernize course materials management (and still have lunch).
Track
  • Course Materials eXperience (CM-X)
Experience Level
  • Intermediate
Competency
  • Course Materials and Intellectual Property
Presenter
  • Kathryn Bradford - Textbook Academic Support Coordinator - Syracuse University Bookstore

Flash Session: Presentation Tips

Sat., March 3 2:10 p.m.-2:40 p.m.
This session will focus on what's most important in crafting and delivering an "elevator speech," how to present your store in a positive light, and how to present effectively in various settings.
Track
  • Marketing, Communications, and Branding
Experience Level
  • Intermediate
Competencies
  • Marketing and Campus Relations
  • Business Stewardship
Presenters
  • Carol Miller Schaefer, CCR - Director - VOLSHOP
  • Chad Schreier, MBA, CCR - Assoc General Manager, MSU Bookstore, Inc. - Jackets and Company

Flash Session: Technology Rental

Sat., March 3 2:10 p.m.-2:40 p.m.
If you are thinking about renting technology, check out this session to hear how other stores have successfully done so.
Track
  • Technology Products
Experience Level
  • Threshold
Competencies
  • Marketing and Campus Relations
  • Retailing

Apple Best Practices

Sat., March 3 3:00 p.m.-4:00 p.m.
There's more to finding success as an Apple Campus Store than just carrying Apple products. This peer-moderated round table discussion will explore best practices by giving technology stores the opportunity to share what is and isn't working for them and to hear what their peers are doing to excel as an Apple campus store.
Track
  • Technology Products
Experience Levels
  • Threshold
  • Intermediate
  • Advanced
Competencies
  • College Store Operations
  • Retailing

Beyond Apple

Sat., March 3 3:00 p.m.-4:00 p.m.
It's a fact, not every store is authorized to sell Apple products. Join this session to share and hear from your peers what's working in non-Apple authorized stores. Discussion topics to include top tech sellers/new tech items, sales tactics/promotions, promotional events, and more.
Track
  • Technology Products
Experience Levels
  • Threshold
  • Intermediate
  • Advanced
Competencies
  • College Store Operations
  • Retailing

Business Officer/Auxiliary Service Trends and Conversations

Sat., March 3 3:00 p.m.-4:00 p.m.
If you are interested in knowing what's being talked about by business/auxiliary officers and what's important to them where the campus store is concerned, you don't want to miss this session! Topics to be covered include: hot topics at NACAS related to the store, KPIs for the store, the store as retail SME and rebranding stores toward experiential retail, and strategies for you to use when "managing up" to your business/auxiliary officer.
Track
  • Store Strategy
Experience Level
  • Advanced
Competency
  • Business Stewardship
Presenter
  • Richard Steele - Senior Director Auxiliary Services - North Carolina State University

Hybrid Course Material Power House Panel

Sat., March 3 3:00 p.m.-4:00 p.m.
A panel of experts will discuss traditional course materials sourcing techniques that drive affordability as well as emerging trends in course materials and how best to manage them.
Track
  • Course Materials eXperience (CM-X)
Experience Level
  • Intermediate
Competencies
  • College Store Operations
  • Course Materials and Intellectual Property
Presenters
  • Michael Kiely - Director of Course Materials - Fl Neebo #1656
  • Kathy Underwood - Retail Operations Manager - University of Mary Washington Bookstore
  • Barry Waters - Bookstore Director - CMU Bookstore
  • Matt Schleede - Course Materials Manager - University Book Store Inc.

Idea Echange: Finding New Products and Vendors

Sat., March 3 3:00 p.m.-4:00 p.m.
Join your peers in this roundtable session to discover new vendors and best-selling products! Please bring an idea or two to share of what's selling well in your store and what's new, along with vendor information.
Track
  • Merchandising and Buying
Experience Level
  • Intermediate
Competency
  • Retailing

Idea Exchange: K-12

Sat., March 3 3:00 p.m.-4:00 p.m.
Join this roundtable session facilitated by Kitty Signorelli and Greg Greenwell to share ideas with colleagues on a variety of issues and questions.
Experience Levels
  • Threshold
  • Intermediate
  • Advanced
Competencies
  • College Store Operations
  • Course Materials and Intellectual Property
  • Leadership and Human Resources
  • Marketing and Campus Relations
  • Retailing
  • Business Stewardship
Presenters
  • Greg Greenwell - Bookstore Director - MICDS Campus Store
  • Kitty Signorelli - Director of Purchasing/Bookstore Manager - Norfolk Academy-Bulldog Bookstore

Marketing, Communications, and Branding Synthesis Session

Sat., March 3 3:00 p.m.-4:00 p.m.
Join your peers for a synthesis discussion as we recap the sessions presented in the Marketing, Communications, and Branding pathway.
Track
  • Marketing, Communications, and Branding
Experience Level
  • Intermediate
Competency
  • Marketing and Campus Relations

K-12 Store Tour

Sat., March 3 6:00 p.m.-10:00 p.m.
Meet up after the Fashion Show and join us for a tour of two K-12 school stores: The Lynch Locker at Bishop Lynch High School and The Eagle’s Nest at Episcopal School of Dallas. Transportation and dinner will be provided.

There is no cost to attendees but registration is required. Visit K-12 Tour to register. Password is "CAMEXK12."