Contact: Charles Schmidt
National Assn. of College Stores
(800) 622-7498 ext. 2351
(216) 255-0744 (cell)
FOR IMMEDIATE RELEASE
Big Names to Educate and Entertain at CAMEX
February 8, 2012 (OBERLIN, OHIO) -Attendees of the largest event in collegiate retailing will be entertained and educated by several big names on the schedule of the five-day event.
This year’s event features the following:
- During the Opening Mega Session March 2 at 9:45 a.m., attendees will hear from the co-founder and chief executive optimist of the "Life is good" company, Bert Jacobs. Jacobs will share his experiences on how Life is good spreads the power of optimism through its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges.
- Apple’s former chief evangelist and author of 10 books including Reality Check and The Macintosh Way is Guy Kawasaki. In his latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, Kawasaki explains how to influence people without manipulation using his three pillars of enchantment: likability, trustworthiness, and a great cause. Attendees will discover how to enchant their customers, employees, and bosses during the Mega Session March 3 at 9:45 a.m.
- During the Author Spotlight Mega Session March 2 at 3:30 p.m., attendees will engage critically acclaimed and bestselling author Kathryn Stockett in a discussion of some of the issues most central to our lives. Stockett’s debut novel, The Help, challenges the characters’ societal view, which prompts readers today to question their own attitudes and beliefs.
Produced by the National Association of College Stores (NACS)
, CAMEX is the largest trade show and educational event for the collegiate retailing industry. Each year, CAMEX attracts more than 7,000 exhibitors and attendees. CAMEX 2012 will be held in Salt Lake City, UT, March 2-6. For more information, visit www.camex.org
Headquartered in Oberlin, Ohio, the National Association of College Stores (NACS) is the professional trade association representing the $10 billion collegiate retailing industry. NACS represents more than 3,100 collegiate retailers and approximately 1,000 associate members who supply books and other products to college stores. NACS member stores daily serve America’s college students while supporting the academic missions of higher education institutions everywhere. Additional information on NACS can be found online at www.nacs.org